Significant growth of impulse online shopping in Portugal.

Study reveals that young people in Portugal are increasingly buying online on impulse.

According to Intrum's analysis, released on Notícias ao Minuto and promoted by the Portuguese Association of Digital Economy (ACEPI), reflecting the preliminary data of the "European Consumer Payment Report" (ECPR), the influence of social networks and the convenience of online shopping are factors that encourage impulsive behavior.

The research reveals that about 40% of Portuguese participants admit to making impulsive purchases after seeing ads on social media. Furthermore, 43% of respondents confess to making more online purchases on impulse currently than two years ago, with this practice being more evident among young people of Generation Z (born between 1997 and 2010), of whom 62% confirm having increased their online purchases compared to 2022.

Millennials (born between 1981 and 1996) also show a change in their online shopping habits, with 48% reporting an increase in impulsive online purchases compared to previous years.

Despite the increase in this type of purchases, the study emphasizes that Portuguese people maintain a cautious attitude. Only 28% of respondents indicate that the convenience of online shopping and social media often leads them to spend more than they can, while 61% claim that this ease is not a factor contributing to indebtedness.

Although the return policy offers consumers the possibility to return items bought online if they do not meet expectations, 73% of Portuguese respondents claim they do not intend to return purchased products, even when buying multiple options. Only 16% consider the possibility of returning as a practice.

The "European Consumer Payment Report," published annually by Intrum since 2013, aims to analyze consumption habits and family budget management in various European countries, including Portugal. The 2024 edition of the report involved 20,000 consumers from 20 European countries and was conducted between July and September of this year.

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