42% of Portuguese people do not use the Christmas presents they receive.

Study reveals behavior of the Portuguese towards Christmas gifts.

Nearly three million Portuguese receive gifts they don't like and choose to "re-gift" to others, reveals a study by Sonae Sierra shared on Notícias ao Minuto.

The study, which analyzed preferences and typical behaviors during Christmas, shows that 25% end up giving unwanted gifts to someone else.

Close to three million people claim to receive gifts they don't like, with socks being the most unwanted product. However, to avoid discomfort, over half of those surveyed prefer not to show their displeasure. Only 39% choose to return the gifts.

The exchange of gifts at Christmas awakens various emotions:  

• 68% of Portuguese people report feeling bad when receiving gifts they don't appreciate;

• 91% become frustrated when realizing that the chosen gift did not please the recipient;

• On the other hand, 88% feel happy when they realize that the gift was well received.

This year, the study indicates that the majority of Portuguese people expect to spend around 250 euros on Christmas gifts, with each person giving an average of eight presents. Chocolates are the most popular choice, representing 60% of gifts, followed by clothing and shoes, especially for family members. Cards are the least sought-after gifts.

In terms of purchasing habits: 

• 67% of Portuguese people wait for Black Friday promotions to start their shopping;  

• 85% opt for shopping malls for the convenience of finding multiple stores in one place, easy parking, and a variety of options.

The study also identified three typical behavior profiles at this time:  

• Remote controlled (30%): Relies on third-party instructions, often over the phone, to know what to buy;  

• Stays with me (19%): Chooses gifts based on their own tastes, assuming that, in doubt, they stick with the gift;  

• Influencer (17%): Focuses on aesthetically pleasing and well-wrapped gifts, so that the unboxing can be shared on social networks.

Despite changes in consumption trends, shopping malls remain the preferred location for Christmas shopping, valued for their practicality, convenience, and variety of offerings.

Continue to follow similar data and discover all the savings tips for this Christmas, in the weekly newsletter of Poupança no Minuto and on social media: Poupança no Minuto